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Yves Rocher

Less density loss, more naturality!

Hair mass density loss isn't the end of the world. Here are our solutions to restore it and keep your scalp healthy.

How does hair loss happen?

First of all, it's important to differentiate between chronic hair loss and reactionary hair loss. The first comes from a reaction to a specific event, like fatigue, stress, pregnancy, taking medication or being on a diet. Women are generally more exposed to this type of hair loss, which can affect the entire scalp. Reactional hair loss is sudden, extreme, and most importantly, temporary. These signs tend to appear around 3 months after the triggering factor.

Then, there is chronic hair loss caused by hormones, which is often hereditary. This mainly happens to men, but women can also fall victim to it as they get older. This type of hair loss can by recognized by a decrease in the length, thickness and volume of the hair over a period of least 6 months.

Which steps should I take to limit hair density loss?

Step 1: Choose the right shampoo. Beautiful hair starts with a healthy scalp. The fortifying shampoo contains Agave fructans, which active microcirculation, in combination with a scalp massage, for a perfectly nourished bulb(1) and White Lupin, rich in proteins vital to the balance of hair. Its sulfate-free formula(2) restores hair mass(3) for stronger and healthier hair. Apply it to wet hair. Massage into the scalp in a circular motion for 2 minutes. Rinse. In case of contact with eyes, rinse thoroughly.

(1)In vitro test (2)Sulfate-free surfactant (3)Self-evaluation test carried out on 102 consumers after 28 days of use

Step 2: Strengthen and detangle your hair with a good conditioner. The fortifying conditioner contains the same extracts as the shampoo to reinforce its benefits: activate microcirculation, in combination with a scalp massage, for a perfectly nourished bulb(1)  and restore the density of hair mass(2) . Its formula is silicone-free, easily biodegradable and contains 98% ingredients from natural origin.

 (1)In vitro tests (2)Instrumental test of density routine during 3 months of the Shampoo + Conditioner + Cure

Step 3: Treat lifeless hair. Using a shampoo and conditioner sometimes isn't enough.

If you're suffering from reactional hair loss, due to specific and targeted events that cause your hair to lose body, use the serumto strengthen it at its roots, activate  microcirculation, in combination with a scalp massage, for thicker hair.

It can be used all year round, as a treatment or as a follow-up to the Intensive Treatment. 2 to 3 times a week, apply the product on the scalp, section per section, using the precision tip, then massage in circular movements until complete penetration. Do not rinse. 

If you're suffering from chronic hair loss, we recommend using the intensive one-month treatment, which thickens hair(1), strengthens it(2) and revitalizes the hair shaft. Apply ¼ of the pipette onto the roots of dry or wet hair. Do not rinse.


Yes, you can! You can use the INTENSIVE TREATMENT for 1 month, then the SCALP BOOSTER TREATMENT the rest of the year.

 (1)In vitro tests (2)Instrumental test of density routine during 3 months of the Shampoo + Conditioner + Cure

More tips on how to get your luscious locks back.

In addition to the routine recommended above, there are other habits you can adopt to stimulate hair growth.

  • Massaging the scalp when applying shampoo activates microcirculation and allows the products to penetrate more easily into the hair: you should massage gently with your fingertips in circular movements from the nape of the neck right to the top of your head.
  • Hair loss can also be linked to deficiencies, particularly magnesium, zinc and vitamin B. Therefore, you should include zinc-rich foods in your diet such as seafood, meat, dried beans, soya, lentils, whole meal bread, etc. and vitamin-B rich products like meat, fish, vegetables and dairy. Finally, to limit hair loss, avoid using chemical products on your hair as much as possible. Dying or bleaching your hair, for example, damages hair and causes it to fall out. Similarly, heat causes damage to hair, so try to dry it naturally and avoid excessively using straighteners or curling irons. Remember to wear a hat when you're exposed to the sun.


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